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What are the ad formats for Audio, Radio and Podcast advertising?
What are the ad formats for Audio, Radio and Podcast advertising?
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Written by Martin Bergqvist
Updated over 2 months ago

For audio, radio and podcasts you have a pretty specific ad format, it is audio and it has a specific length, 20-30 seconds.

With our programmatic audio channel you get access to audio streams on platforms such as radio channels and on demand podcasts. Your audio ads will be heard on streamed radio (Mix Megapol, NRJ, m.fl.), podcasts, SONOS, WONDERY och Soundcloud through the Bauer Media audio network.

Ad formats

Description

File format

.MP3, .MP4, .WAV or .OGG.

Audio length

Max 30 seconds - 20 seconds recommended

If you're interested in learning more about podcast-advertising, or want to launch a campaign - Click here

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