55% of everyone from 18-79 years old listen to streamed audio, two out of three in the age group 18-29 do it every week. We actually listen more than we watch video and TV, 140 minutes per day. This makes audio a impact ad format with high attention.

With our programmatic audio channel you get access to audio streams on platforms such as radio channels and on demand podcasts. Your audio ads will be heard on streamed radio (Mix Megapol, NRJ, m.fl.), podcasts, SONOS, WONDERY och Soundcloud through the Bauer Media audio network.

These channels have a unique weekly reach of over 1,5 millions! Streamed audio is the perfect match for those that already market through linear radio.

This is also the perfect complement to search. Evidence show that the impact on Google searches is clear: Audio ads increase the search volumes by 18%!* The effect is visible for the whole week but somewhat better during the weekdays.

Audio is an awareness channel where you can target by context, geography and by demographic variables, as well as by time of day. With Samhub you can also add the Mosaic Lifestyles filter to target the most relevant part of the market for your brand..

This is a mobile first channel, 89% of all streamed audio is on mobile devices. Reach your audience in their everyday life.

*source: Bauer Media