What a 'Guess the Word' campaign can be used for
How it works: The Guess the Word campaign challenges users to guess a specific word or phrase based on a hint, image, or context. Players type in their guess and instantly find out if they got it right. It’s quick, fun, and encourages repeat engagement—perfect for brand interaction and viral sharing.
Use cases:
🛍️ Retail & E-commerce
Let users guess a themed word (e.g., a product, trend, or brand-related term) to unlock a discount code, enter a giveaway, or win a featured item.
🍔 Food & Beverage
Run campaigns where customers guess the secret word (like a menu item or ingredient) to win free items, exclusive combos, or loyalty points—ideal for seasonal or limited-time promotions.
🎉 Events & Entertainment
Create hype by letting users guess keywords related to an event, artist, or show. Winners could receive tickets, backstage passes, or exclusive merchandise.
Setting up the 'Guess the word' campaign
To set up the Guess the Word campaign, open the campaign and select the game by going to ‘Elements’, then choose the game and drag it into the campaign flow.
From there, you can choose a template, add your design, and configure the settings.
We recommend starting with an existing design kit, then adding your prizes and customizing the visual layout of the game.
To set up the word or code that participants need to guess, you can either create it directly in the system or upload it via a file. Go to ‘Content’, then click on ‘Manage’. This will open the following view:
You can edit the text displayed below the input field here.
In ‘Settings’, you can:
Choose a maximum of 10 characters
Decide whether the code should include letters, numbers, or both
Define how many characters are shown per row
If you want to assist the participant by revealing one of the characters, you can highlight it in this section.
The rest of the setup follows the standard campaign process, where you design the full flow—including the campaign structure, prize pages, and email communication if needed.
💬 Need Help?
If you experience any issues or need assistance with the setup, don’t hesitate to reach out to a Customer Success representative at Scratcher.