What is Upsell
Upsell on Shopflo helps your brand increase AOV & earn more from every order—without needing more traffic.
It works just like the “Frequently Bought Together” or “Last Minute Add-Ons” you see on Amazon, Swiggy, or Zomato. But now, you can do it on your own D2C store.
You can use upsell to suggest things like premium versions, related items, or small add-ons at the cart or checkout stage, when customers are most likely to buy.
It also helps customers discover new products, try samples, and explore more of your catalog. It's a great way to move lesser-known or slower-selling items and increase your AOV.
Top Reasons why D2C Brands love Upsell
💰 Boosts AOV by ~30%: Customers spend more per order when shown the right add-ons or upgrades.
⚡ Drives impulse purchases: Just like gums and candies at a retail checkout, upsell suggestions at checkout nudge customers to add that one extra item before they hit pay.
🧭 Improves product discovery: Helps customers find products they didn’t even know they wanted.
🧪 Encourages product sampling: Great way to get customers to try new or lesser-known SKUs.
📦 Clears slow inventory: Pair underperforming items with bestsellers to increase their chances of being added.
🛒 Works across cart & checkout: Upsells appear on both and cart and checkout to seamlessly increase your AOV.
How to enable Upsell
Setup Video
Step by Step Guide
Detailed Guide
Detailed Guide
In this guide, you'll learn how to set up an upsell on Shopflo. By the end, you'll know how to select products, set conditions, and choose the perfect placement for your upsell.
Step 1: Locate the upsell feature in your Shopflo dashboard and click on it.
Step 2: Click on Create New to start setting up your upsell group.
Step 3: Next, let's give the upsell group a name.
Step 4: Click on Add Products and then choose the items you want to include in your upsell group.
Step 5: Once you've selected the products, click Save to confirm your choices.
Step 6: Click Continue to move to the next step.
Step 7: You can choose the cart conditions for your upsell. You can either have no conditions or show the upsell for certain items, variants, or collections in the cart. For this guide- we will select No conditions.
Step 8: Choose where you'd like your upsell to appear. You can place it on the checkout, cart, or both. For this tutorial, we select both.
Step 10: Click Create Group to finalize your upsell group.
Step 11: Your upsell group is now ready. Review it to ensure everything looks good.
Congratulations! Your upsell is live. You can check your performance, change your group settings, and delete or disable the upsell group if you want.
If you need help figuring out what to upsell or how to make the most of this feature, feel free to reach out to the Shopflo team. Thank you.
Real Examples from D2C Brands
GoodBug, the gut health brand making probiotics cool, boosted their AOV by 55% with Shopflo’s upsell feature.
Nutrabox, the health and wellness brand, boosted their Average Order Value by 39% using Shopflo's upsell feature.
Koparo, a vegan and cruelty-free cleaning brand, unlocked an additional ₹11,000 in daily revenue by implementing Shopflo's upsell feature at checkout.
💡Tip
Need more help? Reach out to us at support@shopflo.com