Customers who make it to the payment page are your warmest leads. They've browsed, picked a product, gone through address and shipping — and then stopped just before paying. This segment helps you identify exactly who those customers are, so you can act on it.
The logic uses two conditions: visited the payment page at least once in the last 30 days, and completed zero orders in the same window. Together, they isolate the highest-intent drop-offs in your funnel.
Why This Segment Matters
Most abandoned cart audiences are broad — they include people who added to cart and left early. This segment is different. It captures shoppers who went through your entire checkout flow and stopped at the final step. Their intent was high; something else got in the way — a distraction, a payment failure, second thoughts on price, or a UX hiccup.
Because this is a dynamic list, it updates automatically. You can use it to power recovery campaigns via WhatsApp or email, target them with a time-sensitive offer, or trigger an exit coupon the next time they return to your store.
How to Build This Segment
Step 1: Go to the Segments page and click New Segment in the top right. A modal will appear — select Dynamic List. If you haven't created any segments yet, you'll see a prompt in the centre of the page to create a dynamic list — click that.
Step 2: Click Add Condition. Under Event Attributes, select Payment Page Selected.
Step 3: Set the frequency to at least 1 time in the last 30 days. This ensures the segment includes anyone who visited your payment page in the past month.
Step 4: Click Add Condition again. Under Event Attributes, this time select Order Completed.
Step 5: Set the frequency to exactly 0 times in the last 30 days. Combined with Step 3, this gives you everyone who hit the payment page but placed no order — your highest-intent abandonment audience.
Add a title and an optional description so this segment is easy to find later. On the left panel, you'll see the live count of customers who currently fall into this segment and can browse who they are. Once you're ready, click Save.
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