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Everything you need to know about Segments

Your one-stop guide to everything Segments on Shopflo — what they are, how to build them, and how to put them to work in discounts and automations.

Written by Swapnil Sangal

Segments let you group customers based on their behaviour, purchase history, and attributes — so you can target the right people with the right offer at the right time. This page is your index for everything segment-related on Shopflo.


Start Here

Understand the two segment types — static lists you manage manually, and dynamic lists that auto-update based on customer behaviour. Start here if you're new to segments.


Segment Examples — Ready to Use

Step-by-step guides for building high-value audience segments on Shopflo.

Identify your highest-intent drop-offs — customers who completed the entire checkout flow but stopped just before payment.

Capture repeat product browsers who haven't bought yet — a strong intent signal that responds well to a timely nudge or offer.

Use Shopflo's Network Prepaid Affinity score to identify COD customers who are actually prepaid-ready — and nudge them to convert.

How to build a segment specifically for targeting discount eligibility — first-time buyers, repeat customers, and custom groups.

Build segments to block COD for specific customer groups or restrict certain discounts to defined audiences.


Putting Segments to Work

Once your segment is built, here's how to use it across Shopflo.

Restrict a discount to a specific segment — so only the customers you've identified can redeem it.

Show a discount directly on the Flo Product Page for a specific segment — ideal for top-of-funnel audiences who haven't added to cart yet.

Use automations with segment-like conditions to restrict COD availability by geography.

Combine discount conditions with payment method rules — for example, forcing prepaid when a specific coupon is applied.


Need more help? Reach out to us at support@shopflo.com

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