What is Syft Data?
Syft Data is a powerful visitor identification and enrichment platform that helps you discover who's visiting your website—even if they don't fill out a form. When someone browses your site, Syft Data can identify them and provide detailed information including their name, company, job title, and more.
What does the Skyp + Syft Data integration do?
The Skyp integration with Syft Data automatically adds identified website visitors to your Skyp contact list. When Syft Data identifies a visitor on your website, it can instantly send their enriched profile information to Skyp, creating a new contact or updating an existing one with the latest data.
Key Benefits
✅ Capture More Leads - Don't wait for visitors to fill out forms. Capture high-intent prospects the moment they visit your site.
✅ Rich Contact Data - Get detailed information including job title, company, location, social profiles, and more—automatically added to each contact.
✅ Smart Campaign Routing - Send visitors directly into specific email campaigns based on their behavior, like viewing your pricing page multiple times.
✅ Real-Time Sync - Contacts are added to Skyp instantly when Syft Data identifies them, so you can follow up while they're still engaged.
✅ Better Personalization - Use the enrichment data (company size, role, location) to personalize your outreach and increase response rates.
How to set it up
How It Works
1. Syft Data tracks your website visitors and identifies them based on their digital footprint
2. When a visitor matches your criteria (e.g., views pricing page, high purchase intent), Syft Data triggers a Motion
3. The Motion sends visitor data to Skyp via a secure webhook connection
4. Skyp automatically creates or updates the contact with all the enriched information
5. Optionally, the contact is added to a campaign and your personalized email sequence begins
What Data Gets Synced?
When Syft Data sends a contact to Skyp, you'll receive:
- Basic Info: Name, email, job title, company name
- Location: City, state, country
- Social Profiles: LinkedIn and Twitter URLs
- Enrichment Data: Visitor ID, engagement score, persona classification
- Intent Signals: Purchase intent score, high-intent session indicators
- Behavior Data: Page views, time on site, pages visited
- Source Tracking: UTM parameters, referral source
All this data is stored with the contact in Skyp, so you can use it for segmentation and personalization.
Next Steps
Ready to get started? Check out our Quick Start Guide to connect Syft Data to Skyp in just a few minutes.
Want to route visitors directly into campaigns? See our guide on Campaign-Specific Integration.