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Turn Website & Linkedin Engagers into Pipeline with Skyp + Syft Data

Automatically turn high-intent website and LinkedIn visitors into meeting-ready email sequences

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Written by Ryan D'Costa
Updated over a month ago

What this integration does

The Skyp + Syft Data integration lets you:

  • Identify who is visiting your website or interacting with you on LinkedIn

  • Send that data into Skyp via webhook

  • Automatically enroll those contacts into an AI-written campaign that

    • Uses the context Syft sends

    • Focuses on a clear CTA (like booking a meeting)

You’re essentially wiring your existing traffic and engagement straight into a live outbound motion.

1. Create a campaign in Skyp for website visitors

Start in Skyp by creating a campaign that will handle website visitors.

  1. Click New campaign.

  2. Give it a descriptive name, e.g. Email Website Visitors

The campaign name is for you only; Skyp AI doesn’t use it.
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Define what this campaign should do

In the campaign setup:

  • Set the goal to something like:

    “Write short emails to people who visited our website and invite them to book a meeting.”

  • Decide whether you want to mention that they visited the website:

    • You can explicitly instruct Skyp not to mention the visit (a common choice for cleaner outreach).

    • Or you can allow/encourage mentioning it if that fits your style.

  • Tell Skyp to use the context that Syft Data provides in the payload.
    This ensures the AI can leverage things like:

    • Pages viewed

    • Identified company/role

    • Other traits Syft passes along

2. Set your call to action (CTA)

Next, define what you want these visitors to actually do.

For this play, the main CTA is:

  • Book a meeting

In the CTA section:

  1. Add a CTA like “Book a meeting”.

  2. Paste in your Calendly link (or similar scheduling tool).

You could add other CTAs (e.g. “Read our blog”), but for visitors who just left your site, a simple “book time” CTA usually makes more sense than sending them back to browse.

3. Add a test contact so the campaign can be saved

Skyp requires at least one contact on the campaign so it can be fully configured.

You can:

  • Add yourself using a different email address (this is also handy for testing).

This contact is just a placeholder to let you:

  • Advance through the campaign setup

  • Launch and validate the integration behavior later

4. Configure campaign settings

In the campaign settings step:

  • Number of emails: keep it simple (e.g. 3 emails).

  • Length: limit to around 60 words per email.

  • Tone: keep it concise and easy to act on.

Why short emails?

  • These emails go out within minutes of someone visiting your site.

  • The goal is to make it easy for them to:

    • Read the email quickly on mobile or desktop

    • Click the booking link without friction

Once this is configured, you don’t need to spend time manually reviewing every sequence at this stage. You’ll wire up Syft next.

5. Copy the Skyp webhook URL for Syft Data

From your Skyp campaign:

  1. Find the option to Add contacts via Syft Data or similar integration control.

  2. Copy the webhook URL Skyp provides.

This URL is where Syft will send identified visitors so Skyp can:

  • Create/update contacts

  • Enroll them in your website visitor campaign

Keep this tab open—you’ll paste this URL into Syft next.

6. Configure the motion in Syft Data

Now switch over to the Syft Data UI.
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Create a motion for website visitors

  1. Create a new motion (automation) in Syft.

  2. Name it something descriptive, like:

    • Skyp integration – Website visitors

You may want separate motions for different sources, for example:

  • One motion for website visitors

  • Another motion for LinkedIn interactions

That gives you the option to treat those sources differently inside Skyp.
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Choose which visitors to send

In this website-focused motion, you can:

  • Disable LinkedIn if you only want pure website traffic in this flow.

  • Decide how to handle first-party tracking:

    • “Identified by first party tracking” usually means people who filled out a form.

    • If you’re handling form fills via another system (e.g. CRM or marketing automation), you may want to turn that off so you don’t double-enroll them.

Send visitors to Skyp via webhook

In the action section:

  1. Choose Send by webhook (or equivalent option).

  2. Paste in the Skyp webhook URL you copied earlier.

  3. Click Test.

Syft will send a test payload.

7. Confirm the integration in Skyp

Back in Skyp:

  1. Go to your Contacts.

  2. Search for the test contact (Syft typically uses a name like “Sarah” in the test payload).

If everything is configured correctly, you’ll see:

  • The test contact populated in Skyp

  • Additional context fields filled in with what Syft knows:

    • Website activity

    • Identified details about the visitor

Once you see that, the webhook is working.

8. Turn the motion on and launch the campaign

In Syft:

  1. Click Create motion (or equivalent) to save it.

  2. Make sure the motion is enabled so website visitors start flowing to Skyp.

In Skyp:

  1. Return to your website visitor campaign.

  2. Review the setup if you’d like (CTAs, length, tone).

  3. Click Launch.

From this point on:

  • Syft Data will send identified visitors to Skyp via the webhook.

  • Skyp will:

    • Create or update contacts

    • Enroll them into your website visitor campaign

    • Send them short, focused emails inviting them to book a meeting

You can always:

  • Edit the campaign

  • Adjust prompts, length, tone, or CTAs

  • Fine-tune based on performance and feedback
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    Here's a video to the full demo:
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Related Articles
Syft Data Integration Overview
Quick Start Guide: Connect Syft Data to Skyp
Adding Visitors Directly to Campaigns via Syft Data Integration
How to launch your first outbound campaign in Skyp
Managing Contacts within Skyp
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