SocioLocal Glossary

An extra security step that helps protect your account. When enabled in Settings > Security, you’ll need to verify your login with a second method (such as a code sent to your phone) in addition to your password.

A general category of permissions that allow access to admin-level areas of SocioLocal, such as managing channels, users, and brand-wide settings.

An optional brand-level setup where posts must be reviewed and approved before they are published. This allows HQ teams to maintain brand guidelines, consistency, and oversight across all local locations.

The workspace where posts waiting for review are displayed. Reviewers can approve, reject, or request changes before posts are scheduled or published.

The shape of an image or video, defined by its width and height. Different social platforms require different aspect ratios, which can affect how content is cropped or displayed.

A media file (such as an image or video) stored in the Content Pool. Assets can be reused across multiple posts without needing to upload them again.

Extra information added to assets, such as tags or clear file names, to make them easier to search, organise, and reuse later.

The central admin area where brand-level users manage Locations, Users, Groups, and overall brand configuration.

A tool used to switch between different Brands within SocioConnect.

A workflow that allows you to create a post once and distribute it to multiple Locations in a single action.

Ways of viewing your content calendar. You can switch between Weekly (default) and Monthly views to plan and review posts.

A connected social media account (such as an Instagram page or Facebook profile) inside SocioConnect. Channels are used for publishing, inbox management, and reporting.

A broad-access role with visibility across the brand. Command Users can manage core setup such as Locations and Groups, invite Local Users, and access advanced features. This role is usually held by HQ or central teams.

Indicates whether a social channel is currently linked and syncing correctly. Disconnected channels may not publish content or receive messages.

A central library where images and videos are stored, tagged, and organised for reuse across posts and Locations.

A grouped view of customer interactions, such as messages, comments, or replies, tied to a specific channel.

Basic editing tools available in the Media Editor, such as cropping, adjusting brightness, applying filters, or simple effects.

Additional design features in the Media Editor that help make images more visually engaging and distinctive.

A reporting view that shows performance metrics and trends, used for tracking results and sharing insights.

A reporting filter that defines the time period for the data you’re viewing.

Downloading reports or data so they can be shared or analysed outside of SocioLocal.

The combination of filters (such as date range, Locations, Groups, or Channels) that determines what data is shown in reports.

A shared Content Pool folder visible to all users within a Brand. This is typically used for approved, brand-wide assets.

A collection of Locations grouped together, often by region, franchise, or pilot programme. Groups help with organisation, publishing, targeting, and reporting.

The central workspace where incoming customer messages and comments from connected channels are managed.

A metric used to measure performance. KPIs should be clearly defined so results are consistent and easy to understand.

A role focused on one or more specific Locations. Local Users typically manage posting and inbox activity for their assigned locations only.

A single physical or operational entity, such as a store, branch, or venue, with its own details and connected social channels.

Brand-defined fields added to Locations. These are used to personalise content at scale, such as inserting local details into posts.

Content Pool folders created for individual Locations. These store location-specific assets like local photography or promotions.

The built-in editing tool used to prepare images and videos for posting or storage in the Content Pool.

A label applied to inbox conversations to show progress, such as whether a message is new, in progress, or resolved.

Combining multiple images into a single visual using the Media Editor, often for montages or layered designs.

Alerts that inform users about new messages, required approvals, or other important actions, depending on their settings and permissions.

Tools that adapt a single base post into multiple Location-specific versions using Location details or Custom Fields.

The main workspace for planning, scheduling, and reviewing content. Posts are displayed in a calendar layout showing Scheduled and Published posts.

A post status indicating the content is live on the social platform.

Controls that determine which features and modules a user can access within SocioLocal.

An action used to restore a broken or expired channel connection.

A module focused on managing customer reviews, including monitoring ratings, trends, and replying where supported.

The person responsible for reviewing and approving posts before they are scheduled or published.

Defines what a user can see and do in SocioLocal, based on their responsibilities and permissions.

A post status showing that content is set to publish at a future date and time. If content is scheduled by Brand Users, local users can opt in or opt out of this scheduled content.

Visual guides in the Media Editor that help you crop media to the recommended dimensions for each social platform.

A reporting area focused specifically on how social posts perform across connected channels.

An advanced business intelligence module designed for deeper analysis, flexible dashboards, and detailed insights.

Folders within the Content Pool used to organise assets by campaign, season, or content type.

Content shared with Local Users as optional posts they can choose to schedule or publish.

The image and video formats that can be uploaded and published, subject to platform limits.

Keywords applied to assets to make them easier to find and reuse in the Content Pool.

Selecting a specific Group of Locations when rolling out content or campaigns.

Selecting individual Locations directly instead of using Groups.

Creating a single post template and automatically adapting it for multiple Locations using personalisation fields.

Extra information added to links to help measure performance and keep reporting consistent.

Larger files take longer to upload and may be more likely to fail. Optimising file size helps ensure faster, more reliable uploads.

Anyone with login access to SocioConnect. A user’s experience is defined by their role and Location assignments.

Another term used in parts of the platform (especially on mobile) to refer to the current Brand workspace you’re operating in.

The mobile process for switching between different Brands (Venues) you have access to.

Tracking website activity linked to social campaigns and posts. This feature is available to all brands and accessible to Command Users.