What is Reach? First, it's important to emphasise that Instagram reach refers to the number of unique users that see your post. This is different from impressions, which are the total number of views on a post. So, if the same person sees your message three times, that will be considered three impressions. But each user is only counted once in reach, making it a more accurate way to measure how many people have seen your content.

SocioConnect counts reach on Instagram in the same way that it counts reach on Facebook. The reach figure you see on SocioConnect is the number of unique users that have seen each individual post for the period you have selected.