Socio BI
The Business Intelligence (BI) module of SocioConnect aggregates and displays data from all of your locations in an easy to understand format.
Navigating The BI
BI is located behind the graph 
icon, which you'll find along the left side of the screen.
At the top of the BI view you will see controls for filtering and organising the displayed data; click this area to expand and interact with it.
🔎 By default, all of the BI figures will be tailored to show Reach statistics, but can be refocused on Engagement, Likes, Comments, or Shares by clicking those areas, located above the filter controls.
Dynamic Data
The data you see displayed in BI is dynamic, and can adjust itself at a click to help bring you greater depth and specificity.
If you see a particular channel, location, label, or post within the BI reports, simply click on it once, the BI will then highlight this element and reconfigure all of the surrounding reports to focus exclusively on data related to your choice.
This process works in many different fields within the BI, so it pays to experiment to find the best data for your purposes.
Exporting Data
Data can easily be extracted from BI reports to .csv format (spreadsheet/excel); to export data start by hovering your cursor over the report you would like to extract, when the three dots icon appears in the report's right top corner, click it and then select "Export to CSV".
The BI Reports
Below a list of all individual reports within the Business Intelligence section, and quick explanations to get you started.
Brand Exposure
The Brand Exposure graph displays the difference in performance between your brand level posting and that of posts made by location level users outside of SocioConnect.
Organic And Paid
The Organic and Paid graph compares the performance of organic and paid posting over your selected period.
Top Locations
Top Locations presents a list of all your locations (or just those selected by your groups filter) along with their performance within this period.
Posts
Posts is a running total of posts to your selected locations, along with an indicator of the change within this period.
Reach
Reach is running total of reach by your selected locations, along with an indicator of the change within this period.
Engagement
Engagement presents the running total of engagement to your selected locations, along with an indicator of the change within this period.
Daily Post Forecast
Daily Post Forecast graphs performance over the previous period, and extrapolates to give you an idea of expected performance in the near future.
Top By Label
Top By Label presents a leader board showing how your labels have performed over the time period - the perfect tool for tracking campaign success.
🤔 Don't forget, the Top By Label list, along with many other fields within BI, is Dynamic; labels can be clicked to filter the entire screen around them.
Post Count by Network
Post Count by Network gives a quick counter showing how many posts have gone out on your channels within the time period, and what networks they were published to.
Post Reach by Channel Name and City
In Post Reach by Channel Name you'll find a useful geographical map of your locations, and visual representation of their performance.
Hover over a location with your cursor for more details.
✈️ Notice anything strange on the BI map? If you find a location far from where they're supposed to be it points to their Facebook page's address being set wrong, which in turn will affect SEO and advertising - luckily you can fix this right from within SocioConnect, on the Locations page.
Fans Count
Fans Count is a running total of fans on your selected locations, along with an indicator of the change within this period.
Directions
Directions indicates the number of people who have gotten directions from your connected Google Business and Facebook pages.
Label Comparison
Label Comparison is a visual breakdown of label performance, split between Brand or Local posting.
Posts Per Post Reach Count And Labels
Posts Per Post Reach Count And Labels gives a visual representation of how posts within each label performed - allowing you to spot outliers at a glance.
Hovering your cursor over a colour block and clicking will take you directly to the post on its social media network.
