N/A in the Video GMV or Live GMV column means that creator switched off the Show sellers detailed sales performance data toggle inside their TikTok Shop privacy settings. It's a TikTok-level setting, not a Soco one: switching it off blocks all third-party platforms and tools from reading that data, not just Soco.
What you still see for a hidden creator
In some cases Soco can estimate a hidden creator's GMV from public signals. If the estimate is strong enough, they stay in the index with Total GMV shown as a range, like $60K to $150K, while Video and Live GMV stay N/A. If Soco can't estimate accurately enough, they drop out of Creator Finder entirely.
The creator still looks active because they are: their TikTok account, videos and product links stay public. The toggle only hides the detailed sales data, not the content.
Why creators hide their stats
The usual reasons come down to privacy:
They don't want competitors reverse-engineering their sales strategy.
They don't want their earnings visible to anyone scraping public data.
High-earning creators use it to filter out cold outreach.
The cost is discoverability: brands use public Video and Live GMV to qualify creators for paid collaborations, so hiding the figures typically reduces inbound deal offers. To hide your own stats, the steps are in Can I hide my Video and Live GMV from Soco?
Next steps
The rest of the Creator Finder picture: