Do you want to create an audience profile based on people who have visited your website? You found the right article!
✅ Requirements
You must have implemented a Meta tracking pixel on your website or on some pages with a particular tracking interest such as purchase pages, newsletter subscription pages or even specific pages for one of your products whose audience you want to know.
🔎 You can check if your website uses a Meta tracking pixel with this extension available on Google Chrome: Meta Pixel Helper.
⏳ Also, keep in mind the time frame. If you don't have a lot of traffic on your website, you may have to wait until you have a significant number of visits in order to get a usable audience. In other words, while there is no specific minimal volume of traffic needed to create a custom audience based on website visitors from a Meta tracking pixel, having a larger volume of website traffic can help you create a more robust and targeted audience.
👇 Follow the steps below
Connect to your Meta Business manager
Go to the “Audiences” area and select “Create Audience”, then choose “Custom Audience”
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When the pop-up window opens, you can select “Website” and then "Next".
Here you can choose the source of your custom audience (your Meta Pixel) and the associated event.
You can change the number of retention days.
You can also include or exclude people from your audience. To do this, add or exclude people linked to another Meta Pixel or to a specific page.
All that is left is to "name" and "create" your audience.
Congratulation 🥳 Your Custom audience is created!
👉 Now that this is done, you have the option to create a Lookalike audience, an ad, or another Custom audience. In order to profile this audience in the platform, we strongly recommend that you create a Lookalike audience based on the Custom you just created. If you want to remain as faithful as possible to this first audience you can configure your Lookalike to 1% of the population (why do you need to proceed a Lookalike audience of 1%).
⛳️ Possible next steps:
📚 Learn more from the Meta knowledge base: