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Create a Lookalike audience based on a Custom audience using the Meta Business Manager
Create a Lookalike audience based on a Custom audience using the Meta Business Manager

Learn how to create a Lookalike from a Custom audience within the Meta Business Manager.

Céline from SOPRISM avatar
Written by Céline from SOPRISM
Updated over 2 months ago

In order to profile your audiences in the SOPRISM platform, we strongly recommend that you create a lookalike from your custom audience.

There are two ways to access the lookalike creation menu:

  • 1. You have just finished creating a Custom audience, and you have the option that appears directly in the pop-up menu

  • 2. You select a previously created custom audience available in the list, the action button allows you to access the option

1.

2.

👉 Whatever your point of entry, the following steps are the same.

  • Select or make sure you have selected the right source for your Lookalike audience.

  • Choose a % to create a Lookalike to stay as close at possible from your Custom audience.

  • Once you have specified the geolocation and chosen the percentage, you have a view on the estimated size of the final audience.
    Make sure your audience is big enough to get meaningful insights.

  • Click on "Create Audience"

  • From now on, you can find your audience in your list.
    Wait until it has finished populating and the size estimation shows a figure.

Congratulation 🥳 Your Custom audience is created!

⛳️ Next steps:

  • Import your Lookalike audience into the soprism platform to create a project based on first party data.

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