It is the measurement of how much money it costs you to reach 1,000 readers, viewers, visitors or listeners. To calculate the CPM, Stellar takes the spend (= total cost) of the influencer, divides it by the total number of impressions and then multiplies the total by 1000.

For example, if the spend for an influencer was $500 and the total number of impressions was 1500, therefore the cost-per-mille was $300 ((500/1500)*1000 = 300)

🧐 Where to find it?

To calculate the cost-per-engagement, Stellar simply takes the spend (= total cost) for a given influencer and divides it by the total number of engagement actions driven by this influencer.

For example, if the spend for an influencer was $500 and the total number of engagement actions was 1500, therefore, the cost-per-engagement was $0,3 (500/1500 = 0,3).

To calculate the cost-per-click, Stellar simply takes the spend (= total cost) for a given influencer and divides it by the total number of clicks driven by the link(s) of this influencer.

For example, if the spend for an influencer was $500 and the total number of clicks was 1500, therefore, the cost-per-click was $0,3 (500/1500 = 0,3).

​NOTE: Custom tracking links can be generated manually at any time when creating or editing a report in the Tracking block section.

To calculate the cost-per-sale, Stellar simply takes your spend (= total cost) for a given influencer and divides it by the total number of sales generated by this influencer.

For example, if the spend for an influencer was $500 and the total number of sales was 5, therefore, the cost-per-sale was $100 (500/5 = 100).

​NOTE: Actual sales - private data which comes from your own system or the brand you work with - can be added manually at any time on the Reports > Influencers section.