👻 1. Snapchat Content in reports
When a Snapchat content (Story or Spotlight) contains hashtags or mentions that you have defined in the report settings, Stellar will automatically detect it, associate it with your campaign, and display it in your tracked posts.
This works the same way as for other social platforms:
You configure the hashtags/mentions to track
Stellar identifies content containing them
The content is automatically included in your report
Of course, if some content were posted by the influencers without including the relevant hashtags or mentions, you can still add that content manually to the report. Just as with other social platforms, in the Posts tab of a report, click 'add content'.
💡Spotlights: public metrics automatically retrieved.
💡Stories: content automatically saved by Stellar as soon as the influencer is added to your portfolio, KPIs must be completed manually.
🛠 2. KPIs for Spotlights
Automatically displayed KPIs:
Publication date
Views
Likes
Shares
Comments
Engagement Rate (ER)
To be completed manually if the influencer provides the information:
Actual reach (private data)
🛠 3. KPIs for Stories
Since all Story metrics are private, they must be added manually:
Posts & Stories views
Actual reach
Replies
Shares / Screenshots
Clicks (Swipe-ups / Link clicks)
🔧 4. Editing Snapchat Content
You can click on “°°°” in the top-left corner of any content in the Posts tab to add private KPIs.
This ensures:
✔️ Consistent reporting
✔️ The ability to add private metrics provided by your creators
✔️ Centralization of all Snapchat activity related to your campaign
