*Estimated Reach which can be seen in the Reports section, refers to the potential number of unique people who saw the campaign's total number of published posts and stories.
Based on historical data and market standards, we estimate that:
On Twitter, Facebook or YouTube, published posts are seen by 30% of the total audience.
On Instagram, we estimate that the percentage of followers exposed to a post or a story depends on the engagement rate of the influencer. The table below lists the percentages to apply according to the engagement rates.
For example: we estimate that the post of an influencer having a 10% ER will be seen by 48% of his/her followers. The story of that same influencer will be seen by 32,50 % of his/her followers.
*Actual reach - which is private data that can be shared by the influencer(s) - can be added manually at anytime on the Reports > Posts section.