In your reports, the Audience tab compiles the audience data from all of the participants who have published content for the campaign.

Three distinct sections allow you to check the data for Instagram, Tiktok and Youtube audiences, respectively.

The data presented in the Audience section of your Reports are the same you find in each influencer profile.



Note that the "weight" of each influencer's audience is relative to his/her Estimated Reach within the campaign. In other words, if influencer A has a higher Reach than influencer B*, the data from influencer A's audience will be more represented within the general average.


*If you need a little reminder of what the Reach is, please refer to this article: What is Estimated Reach?

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