Purpose: Evaluate different inventory combinations or flight lengths
Steps:
Create Multiple Scenarios
Build first scenario with inventory set A
Return to Smart Search/Manual Filters
Find alternative inventory (set B)
Create second scenario
Navigate Between Scenarios
Scenarios tab shows all created scenarios
Click each to view detailed metrics
Key Comparison Points
Total reach and uniques
Frequency levels
Audience index performance
Efficiency (impressions per unit or per dollar)
Geographic coverage
Ask AI to Compare
While viewing one scenario, ask:
"How does this compare to my other scenario?"
AI highlights key differences