Search Strategy
Start Broad, Then Refine:
Begin with geography and 1-2 key audience segments
Review results and performance patterns
Add demographics or additional audiences
Use index thresholds to focus on top performers
Use Natural Language Effectively:
✅ Good: "Digital billboards for gym visitors in Boston with high income"
✅ Good: "Transit inventory reaching young professionals in Manhattan"
❌ Avoid: Overly complex multi-clause requests
❌ Avoid: Asking for multiple unrelated things at once
Iterative Refinement:
Start with Smart Search for discovery
Use Manual Filters when you know exact criteria
Ask follow-up questions to narrow results
Don't start over - build on existing filters
Selection Strategy
Evaluate Before Selecting:
Always open Inventory Drawer for detailed review
Check audience alignment with your targets
Compare performance across durations
Consider geographic coverage and mix
Balance Your Mix:
Combine inventory types for broader reach
Mix digital and static for flexibility
Include street-side and curb-side transit (when applicable)
Diversify formats within category
Quality Over Quantity:
Higher index scores = better targeting
10 well-targeted units > 50 mediocre units
Consider reach efficiency, not just impression volume
Scenario Planning
Create Multiple Scenarios:
Test different inventory combinations
Compare various flight lengths
Build conservative and aggressive options
Model different budget allocations
Analyze Thoroughly:
Review all four duration options
Check audience indexes carefully
Assess reach vs. frequency trade-offs
Consider external factors via AI search
Use AI Strategically:
Ask about performance patterns
Request external market research
Get duration recommendations
Validate against campaign goals