Purpose: Project campaign performance for selected inventory
Steps:
Select Inventory
Use Smart Search or Manual Filters to find inventory
Review in Inventory Drawer
Click "Add to Scenario" for each unit wanted
Review Selections
Navigate to Selected Inventory tab
Verify all chosen units appear
Remove any unwanted selections
Configure Transit/Digital (if applicable)
For transit: Specify quantity (number of packages)
For digital: Set Share of Voice (SOV percentage)
Create Scenario
Click "Create Scenario" button
System processes projections
Scenario appears in Scenarios tab
Analyze Results
Review metrics across 1, 4, 8, 12-week durations
Compare reach vs. frequency trade-offs
Assess audience targeting effectiveness
Use AI for Insights
Ask: "Which duration gives best reach efficiency?"
Ask: "How does this perform for my target audience?"
Request external context if needed