Once you’ve created a project with your Google Ads data, the next step is analyzing performance in the Workbench. If you’re not sure about how to create a project, check out this guide.
This article shows you where Tinkery helps you move beyond raw clicks and impressions to uncover real insights into ROI, cost efficiency, and campaign performance trends.
Instead of exporting spreadsheets or building pivot tables, you can ask questions in plain language and Tinkery will return clear answers, visualizations, and takeaways.
Start with key metrics
Open your Google Ads project in the Workbench and begin by exploring critical campaign KPIs.
Try prompts like:
CTR by ad set:
“What is the CTR for each ad set based on the data?”
→ Identify which campaigns are generating the strongest engagement.
ROI calculation:
“Calculate the ROI of the campaign.”
→ Quickly see if your ad spend is paying off.
Analyze costs and trends
Once you’ve checked the basics, dig deeper into cost efficiency and trends over time.
CPC trend:
“Create a graph showing CPC over time.”
→ Visualize whether your costs are increasing, stable, or improving.
Keyword performance:
“Which keywords are the most effective?”
→ Track which keywords are effective or least effective in your campaigns.
Summarize for reporting
Tinkery can also generate quick summaries that highlight campaign performance and improvement opportunities.
Manager reporting:
“Show me key takeaways I should report to my manager about this campaign. Focus on potential improvements and general performance metrics. Keep them short.”
→ Get a ready-to-use snapshot you can drop straight into presentations or updates.
Key takeaways
Using the Workbench for Google ads analysis, you can:
Track CTR, CPC, and ROI without manual calculations.
Visualize costs and performance trends instantly.
Understand which campaigns deliver the best returns.
Generate summaries to support manager or client reporting.
Save key insights into AI Dashboards to continuously monitor performance without repeating prompts.
Next steps
Open your Google Ads project in the Workbench.
Try prompts like the ones above to measure ROI and performance.
Use AI Dashboards to keep critical ad metrics visible at all times.
Explore related guides on optimizing campaigns with Tinkery.