Email Marketing Campaign Types
Email marketing allows you to stay in touch with both new and existing guests. Learn about the different types of automated email campaigns to help build your business. For more information on starting your first email campaign visit Getting Started: Launching Your First Toast Marketing Campaign.
Campaign
| Description | Use Case |
Miss You | Automatically sends an email to any guest who has not made a purchase in the past 30 days. | This is a great opportunity to invite guests to visit your location again. |
Welcome | Sends an email to new guests that have provided their email in the past day. | Make a lasting first impression by sending a welcome email to guests. Doing so can help build a relationship and increase loyalty. |
Big Spender | An email to qualifying guests with a higher than average check size. You can set this threshold to a custom value. | Show recognition to your high-spending guests by sending exclusive offers. This encourages loyalty and continued spending. |
Frequent Guest | Automatically sends an email to guests on every 5th visit. | Solidify guest retention by sending your repeat guests communication on exclusive offers and events. |
Drive online orders | Targets guests to order online for the first time. | Enhance Your Business with Drive Online Orders! Targeting first-time guests to place their orders conveniently online. |
Drive in store visits | Targets guests into your store for an in person visit. | Drive in-store visits by targeting customers and encouraging them to visit your store in person. |
Follow up | Thank your guests for their business and encourage them to return. | After the event, it's essential to follow up with your guests. Take this opportunity to express gratitude for their business and encourage them to return in the future. |
Drive Loyalty Enrollment | Invite your guests to join your Loyalty program. | Encourage your guests to join your loyalty program and reap the benefits it offers. |
Note: Any guest who has received one of the automated campaign emails above in the past 28 days cannot receive another one. Based on the criteria set, emails will be sent to a small number of contacts each day. To make the most out of the campaign(s), it is advised to turn them on and let them run on an ongoing basis.
Additional Resources for Email Marketing