Plans: Growth plan, Advanced plan.
Overview
The Tracking Page Analysis gives you a comprehensive view of how customers interact with your tracking experience and marketing features. From page views to marketing clicks and product recommendation performance, each section helps you better understand user behavior and engagement trends.
What We'll Cover
Get ready to master your analytics! We'll show you how to:
Apply time filters to view specific performance periods
Understand the top-level performance summary
Review user engagement through page views and unique visitors
Monitor marketing engagement trends
Explore product recommendation click performance
Analyze the breakdown of marketing click actions
Access the Tracking Page Analysis
Navigate to the Analytics section in Track123 APP, then select the Tracking page tab.
At the top, you can apply filter to select a desired date range (e.g., Last 30 days, Last 60 days, etc.).
The data visualizations and summary metrics will automatically update based on your selected time frame.
*Click Print if you need a physical copy or offline report.
Understanding the Dashboard Components
Performance Summary (Top Bar)
The top bar provides an at-a-glance view of the most critical metrics over the selected time range:
Page Views: Total number of times the tracking page was visited.
Unique Visitors: Number of distinct users who visited the tracking page.
Marketing Clicks: Total number of user clicks on marketing elements.
Marketing CTR (Click-Through Rate): Ratio of marketing clicks to page views, indicating how engaging your marketing elements are.
Each metric shows the percentage increase or decrease compared to the previous period, helping you identify trends quickly.
Page Views
This section provides a daily line graph showing how many times your tracking page was viewed.
Marketing Clicks
This chart displays the daily count of marketing-related clicks. It helps you understand user engagement with promotional content or buttons embedded in your tracking page.
Product Recommendation Clicks
This section highlights the number of clicks generated from Product Recommendation blocks on the tracking page. Key features include:
Total Clicks: The overall number of clicks generated by the recommendation engine.
Performance Change Indicator: Shows the percentage change compared to the previous period.
Top 10 Products: A ranked list of products with the highest number of clicks. This helps you understand which items are attracting the most customer interest and adjust your offerings accordingly.
Marketing Clicks Distribution
This donut chart breaks down the total marketing clicks into three actionable components:
Review Button: Clicks where users intended to leave a review.
Reorder Button: Clicks that show intent to reorder a product.
Product Recommendations: Clicks on product suggestions.
This section helps you assess which types of marketing content drive the most interaction.