Plans: Growth plan, Advanced plan.
Overview
The Notification Analytics dashboard provides powerful insights into how your email notifications are performing. From delivery to engagement, this dashboard helps you monitor key metrics and identify areas for optimization.
Make sure you’ve enabled Track123 email notification feature in your Notification settings.
What We'll Cover
Get ready to optimize your communication strategy! We'll show you how to:
Apply filters to analyze specific time ranges
Interpret delivery, open, and click-through metrics
Identify failure points and engagement trends
Access Notification Analytics
Navigate to the Analytics section in the Track123 APP, then select the Notification tab.
At the top, you can apply filter to select a desired date range (e.g., Last 30 days, Last 60 days, etc.).
The data visualizations and summary metrics will automatically update based on your selected time frame.
*Click Print if you need a physical copy or offline report.
Understanding the Dashboard Components
Summary Metrics (Top Bar)
The top bar provides a summary of key performance indicators over your selected time period.
Delivered: Number and percentage of emails successfully delivered.
Opened: Number and percentage of delivered emails that were opened.
Clicked: Number and percentage of emails where users clicked at least one link.
Status Timeline
A line graph shows how five key email statuses have changed over time:
Accepted
The Email Service Provider (ESP) accepted the request to send the email. The message is now queued.
Delivered
The ESP sent the email and the recipient’s server accepted it.
*This is different from deliverability—delivery only confirms that the message was accepted by the server, not that it landed in the inbox.
Opened
The number of delivered emails that were opened by recipients.
Clicked
The number of emails where users clicked at least one link or call-to-action (CTA). This is a key engagement metric.
Failed
Emails that could not be delivered to the recipient’s server. These failures may be caused by invalid email addresses, server issues, or spam rejections.