Overview
We’ve upgraded our pixel firing process to use Shopify’s Web Pixel Engine, replacing the legacy method.
This ensures more reliable, accurate, and future-proof tracking across your store — with less effort required from you.
Why It Matters
With the Web Pixel Engine, you benefit from:
More accurate event tracking – Events fire directly through Shopify’s infrastructure, reducing missed or duplicated signals from ad blockers or browser limitations.
Faster performance – Pixels run in a lightweight, isolated environment that doesn’t slow down your storefront.
Unified tracking – All customer interactions are tracked consistently, so your audiences and reports are based on clean, standardized data.
Future-ready setup – Your tracking automatically stays compatible with Shopify’s latest updates and industry standards.
Simplified Setup
In the past, merchants had to:
Create a customer event in Shopify.
Copy/paste a custom script.
Manually configure events to fire during checkout.
This was technical, time-consuming, and prone to errors.
Now, with the Web Pixel Engine:
✅ No manual scripts required — everything is handled natively by Shopify.
✅ One-click integration with your ad platforms.
✅ Reduced setup effort — save time and avoid mistakes.
✅ Automatic updates — stay current with no extra work.
Benefits for Your Marketing
By adopting Shopify’s Web Pixel Engine, you’ll get:
Cleaner, more dependable data for audience building.
Accurate retargeting of customers at every stage.
Optimized performance across your campaigns.
Smarter decisions with confidence, backed by reliable tracking.
In short: Pixel tracking is now plug-and-play. You get all the accuracy and reliability of Shopify’s infrastructure — without lifting a finger.
By adopting Shopify’s Web Pixel Engine, we deliver stronger and more consistent data for audience building, retargeting, and performance optimization — empowering merchants to make smarter marketing decisions with confidence.
Got questions? We're here to help! Email our support team at bottom right. 🤓