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NEW Method: via Shopify Web Pixel Engine

(Sep. '25) Trackify now uses Shopify’s Web Pixel Engine to power tracking - more reliability, scalability & applications

Jabir avatar
Written by Jabir
Updated over a month ago

Overview

We’ve upgraded our pixel firing process to use Shopify’s Web Pixel Engine, replacing the legacy method.


This ensures more reliable, accurate, and future-proof tracking across your store — with less effort required from you.


Why It Matters

With the Web Pixel Engine, you benefit from:

  • More accurate event tracking – Events fire directly through Shopify’s infrastructure, reducing missed or duplicated signals from ad blockers or browser limitations.

  • Faster performance – Pixels run in a lightweight, isolated environment that doesn’t slow down your storefront.

  • Unified tracking – All customer interactions are tracked consistently, so your audiences and reports are based on clean, standardized data.

  • Future-ready setup – Your tracking automatically stays compatible with Shopify’s latest updates and industry standards.


Simplified Setup

In the past, merchants had to:

  1. Create a customer event in Shopify.

  2. Copy/paste a custom script.

  3. Manually configure events to fire during checkout.

This was technical, time-consuming, and prone to errors.

Now, with the Web Pixel Engine:

  • ✅ No manual scripts required — everything is handled natively by Shopify.

  • ✅ One-click integration with your ad platforms.

  • ✅ Reduced setup effort — save time and avoid mistakes.

  • ✅ Automatic updates — stay current with no extra work.


Benefits for Your Marketing

By adopting Shopify’s Web Pixel Engine, you’ll get:

  • Cleaner, more dependable data for audience building.

  • Accurate retargeting of customers at every stage.

  • Optimized performance across your campaigns.

  • Smarter decisions with confidence, backed by reliable tracking.

In short: Pixel tracking is now plug-and-play. You get all the accuracy and reliability of Shopify’s infrastructure — without lifting a finger.

By adopting Shopify’s Web Pixel Engine, we deliver stronger and more consistent data for audience building, retargeting, and performance optimization — empowering merchants to make smarter marketing decisions with confidence.


Got questions? We're here to help! Email our support team at bottom right. 🤓

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