Influencer-generated content is another excellent way to improve ROAS (Return on Advertising Spend) and CAC (Customer Acquisition Cost). Influencer marketing campaigns offer a dynamic and powerful strategy to enhance customer acquisition. By leveraging the reach and credibility of trusted influencers, brands can tap into a highly engaged audience that aligns with their target demographic. You can provide each influencer a specific TryLink, and track clicks per TryLink to compare influencer marketing campaign performance as well.

Shoppers click on the "Shop Now" button or visit the TryLink provided in the influencer's bio. This action directs them to a TryLinked page where they can explore the Try Before You Buy collection page or a collection page of the influencer's favorite products.