Pencil is a GenAI platform that helps creative teams produce advertising assets 2x faster and which perform 2x better. To achieve this, Pencil directly integrates with media platforms including Meta, TikTok, Google, Amazon, LinkedIn & more.
Why is a connection needed?
The connection between Pencil Pro and media accounts is used to:
Train a bespoke predictive model that helps generate ad creatives likely to perform the best
Show users insights on what creatives in the ad accounts are already performing best & why
Make it easier to export generated creatives into media account libraries
What is the benefit of connecting media accounts to Pencil for all stakeholders?
Connecting media accounts to Pencil should have benefits for everyone in the marketing ecosystem:
Client marketers can expect more visibility of campaign results and a closer relationship between creative & media teams with media data powering better creative work leading to better media results
Creative agencies can expect to access rich, real-time insights and predictions enabling them to produce creatives that are likely to perform better
Media agencies can expect to receive more, higher performing creatives that are more likely to perform well, helping them hit their performance KPIs.