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Why are Templates important for supporting my brand?
Why are Templates important for supporting my brand?
Joanne Howell avatar
Written by Joanne Howell
Updated over a year ago

Templates enable brands to set the exact parameters for all elements of their creatives.

As a starting tool, a brand can use Templates to determine the placement of creative elements, ensuring that elements are in the right place, in line with approved creatives.

Templates utilise the brand and asset library so that every element can be in-line with brand guidelines. This can include fonts, visual elements, backgrounds, logos and assets. Skins can also be created and used within Templates to reinforce Brand colours, layouts and fonts. Utilising these features within Templates, allows the creatives that are generated to remain in-line with the brand guidelines whilst generating multiple creatives. These can all be accessed on the left-hand toolbar:

The parameters set within the templates can then be used to inform creative generation projects. Creative elements may include logos and headlines, which once placed within a template, can be locked to ensure that these remain when used to generate a creative. This can be done through accessing the Layers on the toolbar:

Find more information on how to use the Template Editor here.

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