Foam allows you to add both verified and unverified Talent to your roster. While both types of accounts allow you to showcase your creators, inviting your Talent to verify their social accounts by connecting to Foam gives you access to a cross-platform historical content feed and a wealth of deeper metrics surfaced directly from platform APIs.
Key Differences Between Verified and Unverified Talent
Verified Talent refers to individuals who have completed the registration process and connected their socials to Foam. These accounts require creators to authenticate the connection through their respective social platforms. Once connected, you gain access to comprehensive insights into their content performance, channel metrics (including engagement rates and views), and audience demographics.
Platforms Supported: Currently, creators can authenticate their TikTok, Instagram, and YouTube accounts.
Benefits:
Comprehensive Insights: Gain access to detailed insights into content performance, channel metrics (including engagement rates and views), and audience demographics.
Brand Deals: Only verified talent can participate in Whalar Brand Deals and unlock the Payments and Messaging features.
Unverified Talent comprises individuals who have not yet completed their registration on the platform. These accounts can be added manually to Foam and will display only basic data, such as the creator's social handle(s) and follower count if available via the API.
Platforms Supported: Currently, the following platforms can be added as unverified - TikTok, Instagram, Snapchat and YouTube.
Brand Deals: Unverified talent can be submitted for consideration in Whalar Brand Deals; however, they must verify their social accounts to participate in a campaign and gain access to the Payments and Messaging tabs.
Data Requirements: For Foam to receive public data from a creator, they must meet the specified requirements below:
⬇️ Instagram:
the account must be public and available via the Meta API
the account must be a Business or a Creator account (not a Personal one)
⬇️ TikTok:
the account must be public and available via the TikTok API
the account must be on the TikTok One (former TikTok Creator Marketplace)
⬇️ Snapchat:
the account must be public and available via the Snapchat API
⬇️ YouTube:
the account must be public and available via the YouTube API
To start onboarding your Talent, select the method that aligns best with your preferences and refer to these detailed guides:
Additionally, Foam offers the flexibility to add an additional platform to an existing Talent profile. This feature proves beneficial when you'd like to showcase additional platforms or when connecting via verified and unverified methods is not feasible. For more information, please refer to this article.
Any questions? Contact us via hello@foam.io or use the chatbot in the bottom right corner. 🤖