Foam allows you to add both verified and unverified Talent to your roster. While both types of accounts allow you to showcase your creators, inviting your Talent to verify their social accounts by connecting to Foam gives you access to cross-platform, historical content feed and a wealth of deeper metrics surfaced directly from platform APIs.

Verified Talent refers to individuals who have completed the registration process and connected their socials to Foam. These accounts require creators to authenticate the connection through their respective social platforms. Once connected, you gain access to comprehensive insights into their content performance, channel metrics (including engagement rates and views), and audience demographics.

Unverified Talent comprises individuals who have not yet completed their registration on the platform. These accounts can be added manually to Foam and will display only basic data, such as the creator's social handle(s) and follower count.

To start onboarding your Talent, select the method that aligns best with your preferences and refer to these detailed guides:

Additionally, Foam offers the flexibility to add an additional platform to an existing Talent profile. This feature proves beneficial when you'd like to showcase additional platforms or when connecting via verified and unverified methods is not feasible. For more details, please check out this article.