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Managing Your Talent on Foam: Verified vs. Unverified Accounts
Managing Your Talent on Foam: Verified vs. Unverified Accounts
Updated over 5 months ago

Foam allows you to add both verified and unverified Talent to your account. While both types of accounts enable you to showcase your creators, inviting your Talent to authenticate their social accounts by connecting to Foam provides access to cross-platform historical content and a wealth of deeper metrics directly from platform APIs.

Key Differences Between Verified and Unverified Talent

Verified Talent

Verified Talent are individuals who have completed the registration process and connected their social media accounts to Foam.

  • Platforms Supported: Currently, creators can authenticate their TikTok, Instagram, and YouTube accounts.

  • Benefits:

    • Comprehensive Insights: Gain access to detailed insights into content performance, channel metrics (including engagement rates and views), and audience demographics.

    • Brand Deals Only verified Talent can be submitted for Whalar Brand Deals.

Unverified Talent

Unverified Talent are individuals who have not yet authenticated their social accounts on the platform.

  • Data Displayed: These accounts can be added manually to Foam and will display only basic data, such as the creator's social handle(s) and follower count if available via the API.

  • Public Data Requirements: For Foam to receive public data from a creator, they must meet the specified requirements below

⬇️ Instagram:

  • the account must be public and available via the Meta API

  • the account must be a Business or a Creator account (not a Personal one)

⬇️ TikTok:

  • the account must be public and available via the TikTok API

  • the account must be on the TikTok Creator Marketplace

⬇️ Snapchat:

  • the account must be public and available via the Snapchat API

⬇️ YouTube:

  • the account must be public and available via the YouTube API

By encouraging your Talent to verify their accounts, you can unlock a more comprehensive view of their social media performance and enhance their opportunities for brand collaborations.


Any questions? Contact us via hello@foam.io or by using a chatbot in the bottom right corner! 🤖

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