A quick guide to the terms and datapoints you will discover as you begin to know all your customers.
1. Customer Connections
Overview: This section categorizes your customers based on their visit frequency and whether they are known or unknown to your database.
Purpose: Use this data to identify your core customer base and recognize the proportion of frequent visitors versus occasional ones. This insight is crucial for tailoring loyalty programs and marketing strategies.
2. Transactions
Overview: Displays the total number of transactions alongside a breakdown of revenue contributions by customer type.
Purpose: Understanding where the majority of your revenue comes from helps in focusing your efforts on either attracting new customers or enhancing the experience for frequent, loyal customers.
3. Customer Count Graph
Overview: A timeline showing the fluctuation in new versus existing customers over selected periods.
Purpose: Track how various marketing strategies or local events impact your customer base. An increase in new customers following a campaign suggests success, whereas consistent existing customer visits indicate strong retention.
4. Customer Retention
Overview: Illustrates the percentage of customers returning for their second and third visits.
Purpose: Assess the stickiness of your customer experience. Effective retention strategies will manifest as higher percentages in these graphs, indicating successful conversion of new customers into repeat guests.
5. Transactions Breakdown
Overview: Compares transaction volumes between new and existing customers over time.
Purpose: Evaluate the effectiveness of your operational decisions. High transactions from existing customers might suggest good loyalty, while spikes in new customer transactions could indicate successful outreach.
6. Revenue Breakdown
Overview: Shows the revenue distribution between new and existing customers.
Purpose: This graph helps you understand the monetary value contributed by new versus repeat customers, guiding decisions on where to invest in customer experience improvements or marketing efforts.