Cookieless Fingerprinting provides a complete view of your users across web and mobile. Cross-domain linking allows Userled to merge the visitor profiles of one person as they visit your multiple domains.
As the cookie crunch 🍪 is looming, with third-party cookies being deprecated, and changes to browsers and operating systems make identity more challenging, we are focused on ensuring you can still drive identified traffic to your site and monitor engagement of your key accounts across your domains.
With Userled's Fingerprinting, eliminate friction for returning customers. Enable seamless continuation of their interactions, create personalised experiences and tailor buyer journeys in both incognito and normal modes without cookies.
Fingerprinting ensures no collection of personally identifiable information (PII) or involvement in cross-site tracking. Fingerprint is GDPR and CCPA compliant.
How does Userled leverage Fingerprinting?
When a visitor visits your website or an asset generated via Userled, we "fingerprint" that user. A fingerprint is a consistent visitor ID that persists on their browser. This enables us to identify that visitor's device and monitor their activity across your different domains where you have installed the Userled SDK, all without the use of 3rd party cookies.
Additionally, when an anonymous visitor is associated to a contact or account using our Identity Layer, we associate their fingerprint to their account/contact profiles so we can identify them across all their interactions.
For accounts, that means we can report that X visitors from Tesla have visited the experience for Tesla. And if those visitors come back to your website we also know they are the same visitors from Tesla. If a fingerprint is associated to a known contact, the analytics within Userled will report that John Doe from Tesla is visiting your site and engaging with Userled experiences.