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How does Twain’s deep research work inside Clay, and how can I influence it?

Learn how Twain’s deep research works inside Clay and how to influence it. This guide shows how to generate personalized outreach sequences, add context for relevance, and push messages to your CRM or sequencing tool.

Updated this week

Using Twain’s Deep Research in Clay

Twain generates personalized outreach sequences with deep research directly in Clay. Here’s how it works and how to influence the results:

1. What You Need

  • Sign up for Twain (even a free plan works).

  • Connect your API key to Clay.

  • For each prospect, the LinkedIn profile is preferred; a work email can also be used (personalization is then limited to company level).

2. Generating Sequences

  • Twain performs real-time web searches for each lead.

  • Returns:

    • Personalized email + LinkedIn steps

    • Unique subject lines per lead

    • Research insights with sources, references, and dates when available

3. Influencing Twain’s Research

  • You can provide additional context for each prospect:

    • Persona statements

    • Social proof

    • Trigger signals

  • This context nudges Twain to prioritize relevant information for each lead.

  • Note: You cannot guarantee the exact same signal for every lead — Twain focuses on relevance over uniformity.

4. Outputs & Uses

  • Use insights to generate messages in Clay.

  • Push messages directly to your CRM or sequencing tool.

  • Export insights for call prep, summaries, or talking points.

  • Generate up to nine steps per sequence for multichannel outreach.

✅ Pro Tip: All of this can be done using Clay credits, and it works in real-time without consuming Twain credits if you prefer.

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