Adding Context Columns (Signals, Persona, Social Proof) to Twain Enrichment
Once you’ve set up Twain inside Clay, you can enrich your personalization by mapping custom columns like persona statements, jobs-to-be-done, or trigger signals. Here’s how:
1. Open the Twain Enrichment in Clay
Make sure your API key is connected and your campaign is referenced.
Scroll down to find the Prospect Extra Information and Prospect Trigger/Signal fields.
2. Add Context in Natural Language
Explain what each column means as if you were telling a human colleague.
Example:
Persona → “This is the recipient’s persona. Use it in every message generation.”
Social proof → “Whenever you mention credibility, reference this statement.”
Signal → “This is the reason we’re reaching out. It’s an action the prospect took.”
3. Keep Signals Universal
Don’t describe one fixed event; instead, explain that this column contains the action/reason for outreach.
This keeps the setup flexible and avoids confusion.
4. Let Twain Use Context in Deep Research
Once mapped, Twain will incorporate your signals, persona, and proof into the research.
This ensures the generated outreach is more relevant and personalized.
✅ Pro Tip: Always write your instructions in plain, natural language — Twain understands context better that way.