Adding follow-ups and LinkedIn steps to your Twain + Clay sequence
You can generate not just email steps but also LinkedIn connect requests, follow-ups, or extra messages, up to nine steps per campaign at no extra cost. Here's how.
Before you start: Make sure you have a Twain agent with an active campaign in Clay. If you're new to Twain, see Getting Started with Twain Agents first.
1. Find the campaign you're using
In Clay, identify which Twain campaign your Twain: Generate Sequence column points to.
Open that campaign in Twain.
2. Add a new step in Twain
In your campaign, click Add Step.
Examples: "LinkedIn follow-up" or "LinkedIn connect request note."
Keep the same structure. Just add the new message step.
3. Rerun the enrichment in Clay
Back in Clay, rerun the enrichment for your leads.
Twain will now generate four (or more) messages instead of three.
4. Push messages to your tools
Create new columns in Clay for the added steps.
Push:
Emails to Smartlead, Instantly, Lemlist (or similar).
LinkedIn steps to HeyReach (or other LinkedIn tools).
✅ Pro Tip: You can add up to nine outreach steps per campaign, combining email and LinkedIn for a full multichannel sequence.