Expanding Your Outreach Sequence with Twain in Clay
You can generate not just email steps but also LinkedIn connect requests, follow-ups, or extra messages — up to nine steps per campaign at no extra cost. Here’s how:
1. Check Your Active Campaign
In Clay, identify which Twain campaign you’re using.
Go into Twain and open that campaign.
2. Add a New Step in Twain
In your campaign, click Add Step.
Example: “LinkedIn follow-up” or “LinkedIn connect request note.”
Keep the same structure — just add the new message step.
3. Rerun the Enrichment in Clay
Back in Clay, rerun the enrichment for your leads.
Twain will now generate four (or more) messages instead of three.
4. Push Messages to Your Tools
Create new columns in Clay for the added steps.
Push:
Emails → Smartlead, Instantly, Lemlist (or similar).
LinkedIn steps → HeyReach (or other LinkedIn tools).
✅ Pro Tip: You can add up to nine outreach steps per campaign — combining email + LinkedIn for a full multichannel sequence.