Exporting Twain Messages from Clay
Once you’ve generated personalised emails and LinkedIn messages using Twain inside Clay, you can push them to your CRM, outbound tool, or LinkedIn automation tool. Here’s how:
1. Map Custom Fields
Open the Twain enrichment in Clay.
Under custom fields, map each message step and give it a clear name.
This ensures you can find and reference them in your destination platform.
2. Add New Steps if Needed
For example, add a LinkedIn follow-up.
Map it to the appropriate custom field and save.
3. Export to Platforms
The same process works across tools like:
Smartlead
Lemlist
Hey Reach
HubSpot or Apollo (custom fields are called “custom properties”)
Add your signature if required and preview the messages.
4. Verify Formatting
Always send a test before running a full campaign.
Ensure custom variables and formatting are correct.
✅ Pro Tip: Once set up, this flow works the same across most CRMs and outbound tools, making it easy to scale your outreach while keeping messages personalised.