Skip to main content

Twain x HubSpot

This guide answers common questions about exporting your campaign leads from Twain directly into HubSpot and how to utilize that data in your email sequences.

Nora avatar
Written by Nora
Updated this week

General Exporting

How do I export leads from a Twain campaign to HubSpot?

To export your leads, follow these steps:

  1. Open your Twain campaign that is ready for export.

  2. Click the Export leads button.

  3. Select the HubSpot option.

  4. Log in with your HubSpot credentials and select your account.

  5. Map your data (see below) and click Export leads.

Where can I find my exported leads in HubSpot?

Once the export is complete, navigate to the Contacts section within HubSpot. You will see the contacts that have been pushed over from Twain listed there.

Data Mapping & Properties

Do I need to create contact properties in HubSpot before exporting?

No. Unlike some other integrations, you do not need to set up these properties in HubSpot prior to the export. You can map your Twain data to HubSpot contact properties directly during the export process in Twain.

I’ve exported my leads, but I don’t see the Twain data columns (like "Twain Career" or "Twain Challenge") in my contact view. How do I fix this?

If the specific fields aren't visible in your HubSpot list view:

  1. Click the three dots in the column header area.

  2. Select Add column.

  3. Search for the specific property (e.g., search for "Twain").

  4. Select the properties you want to display to add them to your view.

Sequences & Personalization

How do I use Twain data in a HubSpot Sequence?

You can enroll your exported contacts into a HubSpot Sequence. The messaging can be personalized using the data exported from Twain.

  1. Select the contacts you wish to enroll.

  2. Choose the desired Sequence.

  3. You will be able to preview the messaging to ensure the data is populating correctly.

How do I set up the personalization tokens in my HubSpot email templates?

To ensure the Twain data appears in your emails:

  1. Go to the Sales function in HubSpot and select Sequences.

  2. Edit the email step within your sequence.

  3. Insert Personalization Tokens that are connected to the contact level.

  4. You can select specific tokens such as "Step 1" or "Subject Line" to dynamically insert the content generated by Twain.

Did this answer your question?