"Everything that gets measured gets improved"
Test and iterate
You must test. Iterate. Repeat.
You need to put tools in place to measure your performance.
To do this, you can use a tracked link with Bitly, dashboards, using Waalaxy to access performance indicators: you have to measure.
Original and personalised approaches
It may seem logical, but you'd be surprised what else you see in your prospecting message.
It's mandatory to stand out, to have personalized approaches to create a connection with the person you're prospecting.
You can also approach your target with an open question. This piques curiosity.
The idea was to approach the prospect by asking him for advice based on his experience, concerning the launch of a BtoB SaaS. Obviously the SaaS was our own tool, and the aim was to send them directly to the site.
Using Linkedin groups
Linkedin groups are made up of qualified people:
they are looking for information, content, an exchange on a subject in the group.
they are quite active.
Join Linkedin groups with whom you share common topics or themes!
A light and non-instructive follow-up
Follow up your prospect 3 to 5 days after your first message, or connection note, or after acceptance with an approach always based on originality.
With Waalaxy, you can automate your follow-ups thanks to the prospecting campaign system.
Start the conversation and be reactive
Be reactive. When your prospect answers you, don't let him wait for days, start a conversation before trying to sell anything.