LinkedIn Sales Navigator is a great tool for prospecting on LinkedIn in multiple ways. To target new prospects, understand their buying behaviours, and interact to bring them into your conversion tunnel.
Sales Navigator is especially designed for sales people and recruiters who want to maximise their ROI on their marketing strategy.
➡️ The full article !
What is LinkedIn Sales Navigator?
The Sales Navigator is one of LinkedIn's premium subscriptions, along with Recruiter Lite, Business Plus and Job Seeker.
As the name suggests, Sales Navigator is a product aimed at sales people, people who are looking to sell a good or service.
The Sales Navigator is essentially a search engine for LinkedIn, much more powerful and accurate than the "standard" search engine, with access to more filters to segment your searches.
Why (and when) should you use LinkedIn Sales Navigator?
Very useful for recruiting people or generating new leads (lead generation) LinkedIn "classic" limits the number of search results within the LinkedIn browser.
The reason: the social network king of B2b wants to protect its users from spam and prospecting outside its flagship business model: LinkedIn Sales Navigator.
Sales Navigator is an undeniably powerful marketing targeting tool. It allows you to perform advanced searches and to obtain much more precise results.
LinkedIn Sales Navigator's Best Lead Generation Features
Boolean search
Boolean algebra is an advanced method you can use here.
By combining keywords with Boolean operators like :
AND (and).
NOT (exclusion).
OR.
You can filter your LinkedIn search.
➡️ Read all about Boolean search in the full article.
Advanced search with LinkedIn Sales Navigator
There are dozens of search filters divided into two categories :
Advanced search to find people.
In this category, you can find many filters such as :
The size of the company in which the person is working.
The type of company (public, private, etc).
The existence of the company (current, past, past OR current, past NOT current).
Exclusion of prospects already contacted.
Exclusion of prospects already saved in a list.
The person's first name.
The person's current position.
The industry in which the person operates.
The last name.
Prospects following the person's company.
Prospects mentioned in the feed.
Prospects with a recent job change.
Prospects with recent LinkedIn activity.
Prospects with shared work experience.
The date of registration in the LinkedIn network.
What is the point of using the Sales Navigator?
It is an improved search engine:
Being able to accurately segment your prospects ensures that you start your prospecting on a very good basis. This is essential. This is what will allow you to target the people you wanted to target in the first place, to compare your prospecting campaigns between them, and to personalise your approaches.
Sales Navigator allows you to search for members of a specific group, even if you are not a member of that group, which is a great feature for interest-based searches.
An additional benefit of the Sales Navigator is that it can display up to 2500 search results (100 pages of 25 results) compared to only 1000 for the standard search function (100 pages of 10 results).
In any case, you should think about segmenting your searches to be able to access all the results of your searches.
Finally, when you use Waalaxy's offer, the purchase of a single Sales Navigator is enough to feed all your profiles with leads, so it is largely amortized. 🔥
Automate Sales Navigator with Waalaxy
Waalaxy is a great way to automate your searches with Sales Navigator. 😏
You can for example: 👇
Export your searches from Sales Navigator,
Run scenarios based on these searches,
Get much more accurate search results.
How do you do it?
Waalaxy allows you to choose and launch your campaigns.
This feature is a real time saver in your LinkedIn prospecting strategy and allows you to immediately test your strategy and see what works best or not.
You can do A/B testing. 😜
👉 Basically, the idea is to set up a series of automated actions based on your prospect's path.
You pretty much know everything about the Sales Navigator! ⭐