One day, an enterprising operations pro was sent on a quest to solve three riddles for their band of adventures:
Which campaigns and keywords are driving the most conversions?
Are we achieving the best possible ROI from our ad spend?
What audience segments respond best to our ads?
Alas, the people told them, "You can't answer those questions! You'll have to cross the chasm of extract-load-transform (ETL) tools, climb Mount Data Warehouse, and slay the Data Analysis dragon. It's an impossible task, and also we don't have the budget for that."
But lo! The Operations Pro found a magical tool called Wallabi that could help them cross chasms, climb mountains, and slay dragons. All they needed was a Google Ads integration.
This is their story.
What Google Ads data can I analyze with Wallabi?
Wallabi will automatically pull campaign performance reports from Google Ads. If you need support for additional reports, contact our team.
Wallabi automatically generates insights related to the following:
Budget Optimization Across Campaigns - Analyze performance metrics to allocate budgets effectively across campaigns and ad groups.
Improving Ad Copy and Creative - Use A/B testing data to refine ad copy, visuals, and call-to-action (CTA) elements for higher engagement.
Refining Audience Targeting - Leverage audience segmentation data to focus ads on the most valuable customer groups.
And much more!
What do I need before connecting to Google Ads?
You will need Google Chrome, the Wallabi for Chrome browser extension, and a Google or Microsoft oAuth email address. For more details on getting started with Wallabi, see here.
How do I connect to Google Ads?
From your insight feed, select the hamburger menu in the top left corner, then select "Data" to navigate to your Data Management tab.
Select "Add data" at the bottom of your list of data sources, then select the data source you want to connect.
Be not afraid! Wallabi uses a third-party vendor called Fivetran to manage the extraction and loading of data into the Wallabi analytical cloud data warehouse. You are not charged for these costs. For additional details on the Fivetran integration, see their Google Ads connector documentation or security policies.
Select "Continue" to proceed.
Note: You will need your 10-digit Customer ID from Google Ads to authorize the connection. See the Google Ads support documentation for help finding your Customer ID.
Optional: Utilize the Accounts sync mode to sync specific accounts or manager accounts. For most customers, we recommend leaving the default option: Sync all accounts.
After making your selections, click "Save & Test" to continue.
And that's it! Wallabi has started extracting, cleaning, and modeling your data for analysis. This can take anywhere from a few minutes to several hours depending on the source system and your data volume. Sit back and grab a cup of coffee. Wallabi will alert you when you can start asking questions.
Why am I seeing things related to Fivetran when I connect my data? Who is that?
Wallabi uses a third-party vendor called Fivetran to manage the extraction and loading of data into the Wallabi analytical cloud data warehouse. You are not charged for these costs. For additional details on the Fivetran integration, see their Google Ads connector documentation or security policies.
Why does it take so long for Wallabi to gather my data?
Source systems like HubSpot, Salesforce, and others impose rate limits on their APIs. Depending on your data volume, this can significantly impact the speed at which Wallabi can move data.
What Google Ads permissions do I need to connect to Wallabi?
To connect Wallabi to Google Ads, you need a Google Ads manager or client account.
How often does the data sync between Google Ads and Wallabi?
Data is synced every 6 hours by default.
What happens to my data after my trial period has expired or I stop using Wallabi?
Wallabi will pause all syncs from the source system but retain any historical data already moved. You may continue to ask questions, but be aware that insights will likely not reflect the reality of your business until you subscribe and Wallabi updates your data.
The Wallabi team manually purges old customer data from our databases regularly. If you would like to expedite this process or have other questions/concerns, please contact support@wallabi.ai.