With WebCargo’s eBooking dashboard, you can unlock valuable insights into your organization's eBooking trends. View your total number of eBookings, and most frequently booked airlines, and track eBooking activity by user, country, and region - that's just scratching the surface.
This article will show you how to access and utilize this powerful tool. Watch the video below to find out more, or keep reading.
First, open the side menu, then go to the Business Intelligence section.
Then click on eBooking statistics, and select Analytics.
Here you will be presented with an overview of your eBooking statistics, such as the total number of Accepted eBookings, the first eBooking date and the last eBooking date.
At the top of the page, you’ll find filters to see more specific data related to what you’re looking for.
If you are a multinational user, select a particular country to see statistics for that country.
If you have multiple IATA numbers registered on your account, click Select IATA and choose the one you want to see live rate searches, eBookings and other data points related to eBooking activity.
If you want to see specific information about eBooking searches, eBookings and route information on a user level click on the Select user section and select them from the dropdown.
Finally, you can choose a date range to see eBookings for.
eBooking summary
Within the eBooking summary section, you’ll find statistics for the top 10 carriers booked with, top 10 origin stations, top 10 destination stations and the top 10 searched routes.
Hovering above each of the green lines related to each airline will show you the total number of accepted eBookings for each.
For the Top 10 Origin and Destination stations, you can see the most booked airports, based on the origin and destination in graph form. Hovering above any of the columns in the graph will show you how many accepted eBookings have been made from each airport.
Important: all graphs are organised in terms of number of eBookings.
Top 10 Origin Stations
Top 10 Destination Stations
Top 10 Searched Routes
View information about the most searched-for routes from your account. You will find the total number of dynamic searches per route, the number of eBookings that have been made on that route, and the Look to book (L2B).
The L2B % calculates the number of Dynamic searches made with the number of eBookings, to give a percentage of how likely it was that an eBooking was made after a search. The higher the L2B percentage, the higher the success rate of booking on this specific route.
Finally, towards the bottom of the eBooking summary section, you’ll find the number of eBookings per weight break and by commodity, or product type, that has been shipped.
eBookings by weight breaks will show based on the different weight thresholds that have been booked. Hovering above each column will show you the number of eBookings and the weight break it is referring to.
eBookings by commodities will show you the number of eBookings per commodity or product type. Depending on how many products have been shipped, there could be more or less columns.
Hovering above each column will give you the name of the commodity shipped as well as the total number of eBookings made for that commodity.
eBooking statistics
Within the eBookings statistics section, you’ll find information about the bookings made per airline, per country per month, per airline per month, and per airline per quarter.
eBookings by airline
Within the eBookings by airline section, you’ll find a pie chart which breaks down the number of eBookings made with each airline. Hovering above each section of the pie chart will show the exact number of eBookings made within each airline depending on the date range selected earlier.
eBookings per country per month
Within the eBookings per country per month section, you’ll find the total number of eBookings made for each country per month. Hovering above each column will show the number of eBookings and the corresponding country.
eBookings per month per airline
Within the eBookings per month per airline, you can view month by month the total number of eBookings for each airline in a bar chart form. Hover above any of the columns to see a breakdown of eBookings per airline.
These are colour-coded per airline so you can distinguish between the different airlines.
eBookings per quarter per airline
In the same way shown above, you can also view eBookings per quarter per airline. This will show you the collective total of all eBookings for each quarter.
By hovering over each bar, you'll see the breakdown of eBookings per airline.
eBooking status
Within the eBooking status section, you’ll find a pie chart showing eBookings based on the status of each. These include Accepted, Canceled by user, or Accepted with alternative.
Hovering above each section of the eBooking status pie chart will show you a breakdown per status, with the total number of eBookings for each.
Freight forwarder usage
Within the Freight forwarder usage section, you’ll find the number of IATAs currently available for eBookings and have been used within the last 6 months to do so, as well as the number of users that are activated and have made eBookings.
Bear in mind that the statistics found under this section are not affected by the date range applied earlier.
How to download data from each graph
You can download an XLXS file of each graph by clicking on the symbol to the right-hand side of each of the graphs.
Clicking on the symbol will automatically download the graph, using the parameters that you chose earlier on as the basis for the data. This will then download a text based CSV file showing the data in the graph at the time of clicking the download button.
Frequently asked questions for the eBooking dashboard
How often is the data updated?
The information regarding searches and bookings is updated once a day. Data from the current day is not fully available.
Is data for the current date available?
No, data from the current day is not fully available on the dashboard.
What is the date range for the data?
Data regarding searches is available from 2022.
Does filtering impact data downloads?
Yes, if you apply filters, they will also apply when you download data from the graphs.
Is data from eBooking delegations included?
No, data from delegation is not included. No data included in the graphs takes into account eBookings made with delegated IATA codes.
How are cards ordered that don't involve a time period on the x-axis?
These cards are ordered by the number of bookings.
How are searches grouped?
Searches are grouped by month. Even if you filter by a specific date range within a month, data for the entire month will still be shown.
Who can access the eBooking dashboard?
The new dashboard is available for all packs and users, apart from multinational users. Multinational pack types will have access to the dashboard soon. Please stay tuned for more information.
How can the eBooking dashboard be configured?
The dashboard can be configured by Pack, Role (For Multinationals), and Company.
What does the "eBookings by Commodities" graph show?
This graph shows bookings grouped by commodity group.
What are the commodity groups?
Commodity groups include General Cargo, Diplomatic Cargo, Temperature Control, Batteries, Perishables No Temp, etc.
What determines if a user is considered "inactive" on the dashboard?
Inactive users are those who have at least one booking but have not had an accepted booking in the last 6 months. This does not include users making eBookings with eBooking delegation.
Are the total and active user cards affected by the date filter?
No, these cards are not affected by the date filter.
How is the total number of users shown?
The total number of users is shown grouped by email address. If a user has the same email address set up in two different countries, they will be shown twice when downloading the data.