In the competitive realm of real estate, generating leads is vital for agents' success. This comprehensive guide explores Witly's Single (Social) Listing strategy to establish a robust pipeline of potential buyers.

Single Listing Ad - Details!

What is a Single Listing ad?

A Single Listing ad is a Witly lead generation strategy that attracts buyers by advertising one listing within the median price range of your target market. Note that luxury listings may have a higher lead cost.

Who should I target with my Single Listing?

Cities and towns within your target market.
Witly preselects the housing category for you.

How much money should I spend on my Single Listing?

Standard market: Start at $6 per day.
Saturated/Luxury/Niche market: Start with $10 per day.

How much money should my leads cost?

$3-5 in standard markets. Luxury, niche, or saturated markets may be higher.

How do I know when to create a new Single Listing?

When your ad's frequency reaches 2.
If your cost per lead is consistently higher than $3-5.

How to Make a Single Listing Ad: Instructional Video

If you prefer to go at you own pace with an interactive demo and guided walkthrough, click here!

Create Your Campaign

Login to your Witly account
Select "Ads" from the navigation menu on the left of your screen
Select "Create Ad"
Select the "Single Listing" objective, then select "Next"
Enter your Campaign name
Enter the locations you would like to target with your ad.
Select "Next".
Set your daily budget
(Optional) Set your start and end date. If you do not set an end date, your ad will run indefinitely.
Select "Next"

Create Your Ad Copy + Lead Form

Enter the name of your ad under "Ad Name".
Under "Ad Copy", enter the town/city the listing is located in.
Enter a 1-2 sentence description of the property.
Enter your destination link! (This should be a link to the listing's description)
Select "Next".