Share of Voice

Share of Voice helps you understand how much of the brand presence within tracked AI responses belongs to your brand.

Rather than looking at your brand in isolation, it gives you a comparative view of how your presence relates to other brands appearing in the same responses.

Share of Voice measures your brand’s share of the brands appearing across tracked AI responses, on a scale from 0 to 100.

A higher Share of Voice means your brand holds a larger share of the brand presence within the responses being tracked.

Share of Voice is calculated for each AI response based on the brands identified in that response.

When your brand appears, the share is divided equally between the brands present:

For example:

The individual results are then averaged across tracked prompts and AI platforms using the same weighting approach as AI Visibility.

The comparison table also includes Mentions, showing the number of tracked AI responses in which each brand appears.

A higher Share of Voice means your brand is taking up a larger proportion of the brand presence within tracked AI responses.

Tracking it over time helps you understand whether your relative presence is growing or declining compared with the other brands appearing in those responses.

AI Visibility tells you how consistently your brand appears. Share of Voice adds the competitive context by showing how much of the brand presence belongs to your brand when brands are being discussed.

Your selected competitor list does not directly determine your Share of Voice score.

The calculation considers the brands identified in each response, whether or not they are part of your tracked competitor list.

Your competitor selection determines which competitors you can track and compare alongside your brand in Yetify.

Share of Voice over time shows how your brand’s relative presence changes across the selected period.

Use it to identify whether your share is increasing, decreasing or remaining stable.

Share of Voice per model shows how your results vary across the different AI models tracked by Yetify.

This can help you identify models where your brand has a stronger or weaker share.

Share of Voice per buyer stage groups your results according to the buyer stage associated with each prompt.

Use this view to understand how your relative presence changes across different stages of the customer journey.

Share of Voice per tag lets you compare your relative presence across different groups of prompts.

This can help you identify the topics or areas where your brand has a stronger or weaker share.

Use Recent Prompts Activity to explore the prompts contributing to your Share of Voice results.

Compare your results with AI Visibility to understand how consistently your brand appears, or use Ranking to see where your brand is positioned within AI responses.