Sentiment

Sentiment helps you understand the overall tone associated with your brand in the AI responses Yetify tracks.

Use it to monitor changes over time, compare your brand with competitors, and explore where positive, neutral, or negative sentiment is appearing.

The Sentiment Score summarizes how your brand is represented across tracked AI responses.

The score ranges from 0 to 100, with 50 as neutral:

A score closer to 0 reflects consistently negative sentiment, while a score closer to 100 reflects consistently positive sentiment.

Sentiment is evaluated per response, per brand.

Each response that mentions your brand is analyzed once to determine the sentiment associated with it. The same process is applied to competitors mentioned in that response, allowing you to compare how different brands are represented within the same answers.

Results are classified as:

Only responses where the brand is mentioned and a sentiment reading can be determined contribute to the score.

A higher Sentiment Score means your brand is generally being represented more positively across the AI responses being tracked.

A score around 50 does not necessarily mean there is an equal mix of positive and negative responses. It can also mean that the responses are mostly neutral or factual.

Use the sentiment breakdown alongside the overall score to understand what is driving the result.

Confidence indicates how much evidence was available in an AI response to support the sentiment reading.

It is separate from the Sentiment Score: the score tells you how your brand was described, while Confidence tells you how much information was available to make that assessment.

Confidence is shown as:

A brief mention can therefore produce a clear positive or negative result with Low Confidence, while a more detailed discussion can produce a higher-confidence reading.

Use the available breakdowns to understand where positive, neutral, or negative sentiment is appearing and which areas are influencing your overall results.

Positive and Negative Sentiment over time shows how the balance of sentiment around your brand changes across the selected period.

Use it to understand whether positive or negative sentiment is becoming more prominent over time.

AI Sentiment over time lets you compare your overall sentiment trend with competitors.

This helps you see whether changes in sentiment are specific to your brand or part of a broader pattern across the brands being tracked.

Sentiment per model shows how sentiment toward your brand varies between the different AI models tracked by Yetify.

Use this view to identify models where your brand is represented more positively, neutrally, or negatively.

Recent Prompts Activity lets you explore the prompts contributing to your Sentiment results.

Depending on the available columns, you can review information such as:

Use Prompts Manager to explore the individual prompts behind your Sentiment results, or open AI Brand Strength to understand how Sentiment contributes to your broader AI presence.