AI Brand Strength brings together several signals from across Yetify into a single overall score.
Use it to monitor the broader strength of your brand’s AI presence, compare your performance with competitors, and understand which areas are contributing to your overall result.
Review your AI Brand Strength
The AI Brand Strength Score gives you an overall view of your brand’s AI performance on a scale from 0 to 100.
A higher score reflects a stronger combination of visibility, positioning, citations, competitive presence, and sentiment across the AI responses Yetify tracks.
How AI Brand Strength is calculated
AI Brand Strength combines five components:
AI Visibility — 35%
Ranking — 20%
Citation Rate — 20%
Share of Voice — 15%
Sentiment Impact — 10%
Each component captures a different part of your AI presence:
AI Visibility — how consistently your brand appears.
Ranking — where your brand is positioned when it appears.
Citation Rate — how often AI platforms cite your brand’s own website.
Share of Voice — how much of the brand presence within AI responses belongs to your brand.
Sentiment Impact — whether your brand is represented positively or negatively.
If one component cannot be measured for the selected period, Yetify recalculates the score using the remaining available components.
If no components can be measured, no AI Brand Strength Score is shown.
How to interpret AI Brand Strength
A higher AI Brand Strength Score means your brand is performing more strongly across the signals that shape its overall AI presence.
Because the score combines several metrics, a change in AI Brand Strength may be driven by different factors. For example, your visibility may increase while your ranking or sentiment moves in the opposite direction.
AI Visibility carries the highest weight because appearing in AI responses is the foundation for the other signals.
Sentiment Impact is the only component that can reduce the overall score when sentiment associated with your brand is negative.
Use the individual metrics to understand what is driving changes in your overall Brand Strength.
Track Brand Strength over time
AI Brand Strength over time shows how your overall performance changes across the selected period.
Use it to compare your trend with competitors and identify changes in the overall strength of your AI presence.
Compare Brand Strength across AI models
AI Brand Strength per model shows how your overall score varies between the different AI models tracked by Yetify.
This can help you identify models where your overall brand presence is stronger or weaker.
Explore Brand Strength by buyer stage
AI Brand Strength per buyer stage shows your score across prompts grouped by buyer stage.
Use this view to understand how the strength of your AI presence changes across different stages of the customer journey.
Explore Brand Strength by tag
AI Brand Strength per tag groups your results according to the tags assigned to your prompts.
This helps you identify the topics or areas where your overall AI presence is stronger or weaker.
Review recent prompt activity
Recent Prompts Activity gives you a more detailed view of the prompts contributing to your AI Brand Strength results.
Use it to identify which tracked questions are contributing to changes in your overall score.
What’s next?
Open AI Visibility, Share of Voice, Ranking, Source Tracker, or Sentiment to explore the individual signals contributing to your AI Brand Strength.