Source Tracker

Use Source Tracker to understand which domains and pages are being cited across the AI responses Yetify tracks.

It helps you see where cited information is coming from, how often AI platforms use your own website as a source, and which domains are shaping the answers around your brand and market.

Sources help you understand where AI platforms are getting the information behind the responses you track.

Your brand can appear frequently in AI responses while your own website is rarely cited. In that case, AI platforms may know and mention your brand while relying on other websites for information about your market.

Looking at cited sources can help you understand which domains appear repeatedly, whether your own website is being used as a source, and which types of websites and content are shaping the responses you track.

Use these patterns to identify where your brand already has source visibility and where there may be opportunities to strengthen your own content or your presence across relevant external sources.

At the top of Source Tracker, you can review citation activity for the selected period:

Use the date range and available filters to focus the data on the period and segments you want to review.

A citation is a source that the AI platform reports using to produce its response.

Links that simply appear in the answer text are not counted unless the platform identifies them as a source.

Each source is counted once per response:

This means Total citations represents the number of source-and-response combinations recorded by Yetify.

Your citation share shows how often your own website is used as a source across tracked AI responses.

For example, if your website is cited in 20 out of 100 tracked responses, your citation share is 20%.
This is a share of responses, not a share of total citations.

A higher citation share means AI platforms are using your own content more often as a source when answering the prompts you track.

Source Breakdown groups cited sources by type.

Sources can be classified as:

A source can be classified differently for different brands. For example, a domain may be a Competitor source for one brand and an Earned source for another.

Content type shows what kinds of pages are being cited by AI platforms.

Content can be classified as:

Use this view to identify which content formats appear most often among the sources being cited for the prompts you track.

For example, if reviews or listicles appear frequently, this can help you understand the kinds of external content AI platforms are relying on in your market.

Citation share trend compares the six most-cited domains across the selected period.

The same domains remain in the chart throughout the period, making it easier to see whether their share of citations is increasing or decreasing over time. Each point represents that domain’s citations as a share of all citations recorded during the same period.

If no citations are recorded for a period, Yetify shows no value rather than displaying 0.

Use the Domain and URL views to understand which sources are appearing and which specific pages are being cited.

The Domain view helps you identify broader patterns at website level, while the URL view lets you go deeper into the individual pages behind those domains.

Key metrics include:

Coverage helps you understand how broadly a source appears across your tracked responses, while Usage Count shows how frequently it is cited.

Use these views to look for patterns such as domains that appear across several prompts, pages that are cited repeatedly, content formats that appear frequently, or sources where competitors appear more often than your brand.

Select a domain to explore how that website is being used across your tracked AI responses.

The domain detail view shows:

You can also review:

Use this view to understand whether a domain appears broadly across your tracked prompts or is particularly relevant to specific tags, intents, or content types.

Select a URL to understand how an individual page contributes to the source data behind your tracked responses.

The URL detail view shows:

You can also review:

In Response History, you can review information such as whether your brand was mentioned, its position, the market, and when the response last ran.

This helps you move from understanding which domain matters to seeing which individual pages are actually being used in AI responses.