How Promo Codes Work

Promo codes allow you to offer discounted tickets for your event or experience.

You can create custom codes, choose how the discount is applied, and track how each code performs.

Promo codes are useful for promotions, partnerships, early access, and special offers.

When creating a promo code, you can choose your own code name using any combination of letters or numbers.

For example:

You can create unlimited promo codes for the same event or experience.

Promo codes can apply either a percentage discount or a fixed dollar discount.

Applies a percentage off the ticket price.
Example: 20% off

Applies a fixed dollar amount off the ticket price.
Example: $10 off

When creating a promo code, you set a default discount type and amount. This default applies to all included ticket types and add-ons unless you set a custom override (see below).

By default, a promo code applies to all ticket types and add-ons on your event or experience.

If you would like the code to work on specific ticket types or add-ons, select Selected types in the "Applies To" field. You can then check or uncheck individual ticket types and add-ons.

Any ticket type or add-on that is not included will not be discounted when the code is used.

When a promo code is set to apply to selected types, you can override the default discount amount for individual ticket types.

For example, you might set a default discount of $10 off, but apply a $50 discount to Final Release tickets and a $15 discount to Early Bird tickets.

To set a custom override, enter a different amount in the discount field next to the specific ticket type. Any ticket type without a custom amount will use the default.

You can set a usage limit when creating a promo code.
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This allows you to control how many times the code can be used.

Example: 50 use limit

Usage limits are useful for early bird offers or partner promotions.

Each promo code has a unique link that can be shared with your audience.

When someone uses this link, the promo code will automatically be applied on the event or experience page.

This is useful for:

Using direct links makes it easier for customers to access the correct discount without needing to manually enter the code.

You can see how each promo code performs from the event or experience dashboard.

This includes:

• Number of times the code was used
• Revenue generated using the code
• Tickets sold with the code

This makes it easy to track which promotions are working best.

You can download a detailed promo code report from the Reports section of the dashboard.

The report includes:

This is useful for analysing campaigns, partnerships, or influencer promotions.