YourKind is an all-in-one white-label event ticketing and marketing platform built for event organisers and experience creators.
Whether you run club nights, festivals, tours, workshops, markets, or any other ticketed experience, YourKind gives you everything you need to sell tickets, grow your audience, and market your experiences from a single platform.
What YourKind Includes
YourKind is more than just ticketing. Here is what you get access to:
Ticketing — Create events, set up multiple ticket types, promo codes, and add-ons. Sell tickets through your own branded event pages.
CRM and audience database — Every ticket buyer is automatically added to your audience database. You own this data and can use it to market future events.
SMS marketing — Send SMS blasts to your audience database or targeted segments. SMS has a 98% open rate, making it one of the most effective ways to promote events.
Email marketing — Send branded email campaigns with merge tags and segmentation to promote events and communicate with your audience.
QR check-in and scanning — Every ticket comes with a unique QR code. Use the YourKind app to scan attendees in at the door.
Guest list — Add complimentary guests via the dashboard or mobile app. They receive their own QR code for check-in.
Analytics — Track ticket sales, revenue, audience growth, promo code performance, and marketing campaign results from your dashboard.
Reviews — Collect post-event feedback and display reviews on your event pages to build trust with future attendees.
Add-ons — Offer VIP upgrades, merch, food and drink packages, and other extras during checkout to increase your revenue per ticket.
Forms — Collect custom information from attendees during checkout using registration forms and custom fields.
White-Label First
YourKind is a white-label platform from the ground up. Your event pages, checkout experience, and communications are fully branded to your business. Your attendees see your brand, not YourKind.
Instant Payouts
Unlike other ticketing platforms that hold your money until after the event, YourKind pays you as tickets sell. This gives you immediate access to your revenue so you can invest in marketing and event operations before the event happens.
Actionable Data
Every attendee who purchases a ticket through YourKind is added to your audience database, ready for you to action. Send targeted SMS and email campaigns, segment your audience, and re-engage past attendees – all from the one platform. No need to export data or rely on third-party tools to reach your customers.
Who Uses YourKind?
YourKind is used by a wide range of organisers and creators across the experience economy:
Event organisers (nightlife, festivals, corporate, community, cultural).
Experience creators (tours, activities, workshops, classes, fitness).
Communities (social clubs, sporting groups, membership organisations, RSLs).
Nightlife promoters (club nights, boat parties, DJs, touring shows).
Venues and hospitality (nightclubs, bars, hotels, hospitality groups).
University clubs and student organisations.