Segmentation lets you filter your audience down to a specific group of people based on criteria you choose. You can then send SMS or email campaigns to just that segment instead of your entire audience. The segmentation tool works identically in both SMS and Email.
How Segmenting Works
When creating an SMS or email campaign, you will see the option to apply filters to your audience. Each filter narrows your audience based on a specific attribute.
You can stack multiple filters together to create highly targeted segments.
Available Filters
YourKind offers the following filters:
Ticket holder - Has purchased a ticket for a specific event.
Checked in - Has been checked in at a specific event.
Location (city) - Their most recently known city.
Location (country) - Their most recently known country.
Join date - When they were first added to your database.
Total spend - The total amount they’ve spent across all events.
Average spend - The average amount they spend per event.
Account origin - How they were added to your database.
Last event attended - The most recent event they were checked into (in person).
Last event purchased - The most recent event they purchased a ticket to.
Last purchase date - When they last purchased a ticket.
Average purchase lead time - How far out from an event they typically buy tickets.
Label - Whether they currently have a specific label.
ℹ️ Note
All of the above filters will have at least two options (i.e. Is Ticket Holder = 'TRUE' or 'FALSE' or Location 'Is' or 'Is Not' or 'Is Within' x Location x Kms)
AND / OR Logic
When you add multiple filters, you can choose how they combine:
AND – the contact must match all filters. Use this to narrow your audience down further.
OR – the contact must match at least one filter. Use this to broaden your audience.
💡 Tip
You can also group filters together to create more complex logic.
For example: (Attended Event A OR Attended Event B) AND (City is Sydney).
Saving Segments
If you create a segment you plan to use again, you can save it. Saved segments appear as a quick-select option next time you create a campaign, so you do not need to rebuild the filters from scratch.